Games features

Microsoft Kinect sales set new Guinness World Record

Emma Baker
Thursday, March 10, 2011

Microsoft Kinect has sold more than 10 million units worldwide, making it the fastest selling consumer electronics device ever.

Since its launch in November 2010, Kinect, a motion-sensing controller for the Xbox 360, has been selling incredibly well, achieving the million unit milestone in just 10 days.

Gallery: Kinect games to look forward to in 2011

Today, Guinness World Records officially named Kinect for Xbox 360 the fastest selling consumer electronics device, after it sold an average of 133,333 units per day for a total of 8 million units in its first 60 days between November 4, 2010 and January 3, 2011.

"The sales figures here speak for themselves," said Gaz Deaves, gaming editor for Guinness World Records in a statement from Microsoft. “According to independent research, no other consumer electronics device sold faster within a 60-day time span, which is an incredible achievement considering the strength of the sector."

David McLean, Director of Xbox, Australia and New Zealand, said:

"We are thrilled by the success of Kinect to date and I am really proud that we have been recognised in the Guinness World Records.

"Kinect has revolutionised entertainment and these numbers tell us that all over the world, including Australia and New Zealand, people are embracing that revolution."

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