Laptop features

Eau de MacBook: Artists create Apple gadget fragrance

Emma Baker
Wednesday, April 18, 2012
Image: Air Aroma

Now you can enjoy that fresh-out-of-the-box, new laptop smell again and again.

A group of Melbourne-based artists called Greatest Hits has recreated the smell of newly-opened Apple products as part of their upcoming De facto Standard exhibition.

In collaboration with "pioneering scent solutions company" Air Aroma, the collective has developed a fragrance that recreates the smell of brand new Apple gadgets.

On its blog, Air Aroma described the intention of the project:

"A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China."

In order to create the fragrance, Air Aroma asked Greatest Hits to send an unopened MacBook Pro to their lab in France, where they then combined ingredients smelling of glue, paper, rubber, and plastic to replicate the smell of a newly opened laptop.

Unfortunately for Apple fans, the fragrance was created exclusively for the exhibition, and is not available for purchase.

The De facto Standard exhibition opens on Thursday, 19 April, at West Space in Melbourne, and runs until 12 May.

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